How to Use Webcasting in a Business Environment

Anyone who has spent much time on sites such as Vimeo and YouTube has experienced the wonder of webcasting. Webcasting is a form of broadcasting where videos and audio files are streamed over the Web rather than over television or radio airwaves. Many businesses have leveraged channels on these video-sharing sites as well by producing and publishing both consumer-facing and private internal communications. While communicating with the public using online videos and webcasts can play an important role in your overall marketing strategy, webcasting is becoming extremely useful internally.
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